RoleCall: Revolutionary Talent Attraction
Centralize your talent pipeline. Capture and convert your leads into new residents. Onboard newcomers into your community. We can help.
An estimated 23 million people are going to move this year — many of them leaving big cities and searching for communities like yours.
Great places need great people.
People who beam when you ask them where they’re from. People who couldn’t imagine growing their families and careers anywhere else. People who are eager to innovate, collaborate, and pitch in to make their community stronger every day.
Great people are searching for great places. But how do you attract them to your community, and convert them from curious jobseekers to engaged, loyal residents?
“Working with RoleCall has been a game changer for our talent attraction programming.”
Brianna Mosier, Director of Organizational Development, Flint & Genesee Group
“While wearing many hats in an organization, it can be difficult to dedicate the time needed to develop and execute a well-rounded talent attraction strategy. Partnering with RoleCall goes beyond a typical consultant/client relationship. They’re truly an extension of our team and are just as invested in the success of our organization and community. They’ve brought the creativity and insight needed to take our efforts to the next level.”
Talent attraction is what we do. It’s all we do.
We work with cities, states, CVBs, and EDOs across the country, which gives us a bird’s eye view of the national talent attraction landscape, what’s working in other places, and what sets you apart. Every project we do looks a little different, because every place is unique.
In North Dakota, we designed a statewide talent attraction marketing and lead nurturing campaign, trained community leaders, and engaged employers. In North Carolina, we’re helping a growing region target and attract remote workers and young families. In Carlsbad, California, we added calls-to-action and lead capture capabilities to an already robust talent attraction website, gathering 250 leads in four months and saving roughly 30% per engagement cost on paid social posts.
We are people-focused and obsessed with defining — and delivering — the talent attraction success that matters most to your community.
Marketing is not enough.
Talent attraction is so much more than a beautiful website and a Facebook ad campaign. Our work focuses on the questions traditional place marketing campaigns fail to answer like:
How do you translate website clicks and social media followers into an actual talent pipeline?
How do you deliver talent directly to your employers?
How do you engage with new residents in a meaningful way when you’re short on time and resources?
How do you convert tourism success to population growth?
Our strategies are tested and proven.
Our goal is to completely revolutionize talent attraction and place marketing.
We’re making it more personal, more measurable, and honestly? More fun.
Whether your current talent attraction program is a well-funded national campaign or an idea waiting to be executed, we want to work with you to turn it into a machine that effectively targets, engages and converts new hires and residents.
So, how can we help you?
Talent Attraction Consulting
Talent attraction marketing strategy
In-depth assessments of current talent attraction landscape
Employer and investor engagement
Board presentations
Data insights and suggestions
Deep dives and action plans on specific talent needs by industry or persona (new grads, veterans, remote workers, etc.)
Best practice research and recommendations
Talent Attraction Infrastructure
Customized lead capture forms
Automated processes
Talent attraction CRMs
Targeted content & drip campaigns
Candidate distribution to employers
Industry-specific pipelines
Community Onboarding programs (AKA WayFinders)