--- title: RoleCall description: Revolutionary Talent Attraction is what we do. Centralize your pipeline, convert leads into residents, and onboard newcomers into your community. image: https://www.rolecall.pro/hubfs/Website/brandon-jean-jNu3ZlPfU5Q-unsplash.jpeg --- [![Full\_logo](https://www.rolecall.pro/hs-fs/hubfs/RoleCall%20Logos/Full_logo.jpg?width=157&height=58&name=Full_logo.jpg "Full_logo")](https://www.rolecall.pro?hsLang=en) [![RoleCall Pointer](https://www.rolecall.pro/hs-fs/hubfs/Pointer_round-1.png?width=45&height=70&name=Pointer_round-1.png "RoleCall Pointer")](https://www.rolecall.pro?hsLang=en) [![RoleCall Pointer](https://www.rolecall.pro/hs-fs/hubfs/Pointer_round-1.png?width=45&height=70&name=Pointer_round-1.png "RoleCall Pointer")](https://www.rolecall.pro?hsLang=en) - [Home](https://www.rolecall.pro) - [About](https://www.rolecall.pro/about) - [Solutions](https://www.rolecall.pro/solutions) - [Talent Attraction Strategy](https://www.rolecall.pro/strategy) - [TRM](https://www.rolecall.pro/trm) - [Candidate Marketplace](https://www.rolecall.pro/cm) - [WayFinders](https://www.rolecall.pro/wayfinders) - [\*NEW\* WayFindersU](https://www.rolecall.pro/wayfinders-u) - [View All Solutions](https://www.rolecall.pro/solutions) - [Case Study Results](https://www.rolecall.pro/solutions/success/north-dakota) - [Talent Summit](https://www.rolecall.pro/summit) - [Blog](https://www.rolecall.pro/blog) - [Let's Talk](https://www.rolecall.pro/contact) # We help people and places find their perfect match. RoleCall is a national talent attraction agency on a mission to make your community's talent attraction personal, authentic, and measurable. [Find your solution](https://www.rolecall.pro/solutions?hsLang=en) ## Why invest in talent attraction? Talent Attraction is an investment in a community's future. By focusing on making a region a place where people *want* to live — not just where they happen to work — communities can ensure long-term prosperity, a robust economy, and a vibrant culture. An estimated 28 million people are going to move this year. We can strategize how to bring your community to the top of that list. *Source: [Forbes Home](https://www.forbes.com/home-improvement/moving-services/annual-moving-trend-forecast/)* #### “Working with RoleCall has been a game changer for our talent attraction programming.” – Brianna Mosier, Executive Director of Education & Talent Flint & Genesee Group #### “RoleCall immediately understood what our community is about and gave us thoughtful and tactical solutions to integrate into our strategy that are unique to our area.” – Terri Reifsteck, Vice President of Marketing & Community Engagement Visit Champaign County, Champaign, IL ## Turn your place marketing into measurable talent attraction. ![iowacity.jpg](https://www.rolecall.pro/hs-fs/hubfs/iowacity.jpg.webp?width=1500&height=947&name=iowacity.jpg.webp "iowacity.jpg") We work with cities, states, CVBs, and EDOs across the country, which gives us a bird's eye view of what's actually working in talent attraction and what sets your community apart.  In North Dakota, we designed and launched a [statewide talent attraction campaign](https://www.minotdailynews.com/news/local-news/2022/09/finding-good-life-in-nd/), marketing strategy, lead nurturing systems, community leader training, and employer engagement. This program has had $4 million in economic impact and counting! In Carlsbad, California, we added lead capture infrastructure to an [already strong talent attraction website.](https://carlsbadlifeinaction.com/beaches-and-benefits-how-carlsbad-is-recruiting-top-talent/) The result was 250 qualified leads in four months and a 30% reduction in cost-per-engagement on social media.  We're people-focused and data-driven, helping you define the talent attraction success that matters most to your community and building the strategy to get there.  [Schedule a Meeting](https://www.rolecall.pro/contact?hsLang=en) ## Capture Candidates. Connect Employers. Celebrate New Residents. [![RoleCall Icon - Pointer round](https://www.rolecall.pro/hs-fs/hubfs/Website/Pointer_round.png?width=146&height=225&name=Pointer_round.png)](https://www.rolecall.pro/strategy?hsLang=en) ### [Talent Attraction Strategy **Advice from Industry Thought Leaders** Create a unified talent attraction ecosystem and tailored messaging where every stakeholder — from your chamber members to local baristas — tells the same compelling story about why talent should choose your community. [Implement Strategic Planning](https://www.rolecall.pro/strategy?hsLang=en)](https://www.rolecall.pro/strategy?hsLang=en) [![RoleCall Icon - Star](https://www.rolecall.pro/hs-fs/hubfs/Website/Star.png?width=157&height=158&name=Star.png)](https://www.rolecall.pro/trm?hsLang=en) ### [TRM **A CRM for Talent** The Talent Relationship Management (TRM) platform tracks engagements with incoming talent, guiding them towards moving to your community through curated content that speaks directly to them (and reporting on who makes the move!). [Capture, Nurture, & Track Talent](https://www.rolecall.pro/trm?hsLang=en)](https://www.rolecall.pro/trm?hsLang=en) [![RoleCall Icon - 4 Pointers light gray](https://www.rolecall.pro/hs-fs/hubfs/Website/4_Pointers_light_gray.png?width=297&height=285&name=4_Pointers_light_gray.png)](https://www.rolecall.pro/cm?hsLang=en) ### [Candidate Marketplace **Employer Portal for Your Clients** A secure, gated portal that directly connects eager candidates with your local businesses, closing the recruitment gap and making your talent attraction efforts measurably impactful. [Create your custom employer hub](https://www.rolecall.pro/cm?hsLang=en)](https://www.rolecall.pro/cm?hsLang=en) [![RoleCall Icon - Pointers Compass Flower](https://www.rolecall.pro/hs-fs/hubfs/Website/Pointers_Compass_Flower.png?width=286&height=286&name=Pointers_Compass_Flower.png)](https://www.rolecall.pro/wayfinders?hsLang=en) ### [WayFinders **Community Onboarding Program** WayFinders turns your community's natural welcomers into professionally trained community champions through a turnkey onboarding program that transforms "nice to meet you" moments into "glad you're staying" success stories. [Enhance Newcomer Experience](https://www.rolecall.pro/wayfinders?hsLang=en)](https://www.rolecall.pro/wayfinders?hsLang=en) [Read North Dakota's Success Story](https://www.rolecall.pro/solutions/success/north-dakota?hsLang=en) ![RoleCall Summit 2026 lobby](https://www.rolecall.pro/hs-fs/hubfs/Summit%202026/RoleCall%20Summit%202026%20lobby.jpeg?width=1280&height=1707&name=RoleCall%20Summit%202026%20lobby.jpeg) ### ![WayFindersU RoleCall Logo](https://www.rolecall.pro/hs-fs/hubfs/RoleCall%20Logos/WayFindersU%20RoleCall%20Logo.png?width=150&height=150&name=WayFindersU%20RoleCall%20Logo.png) ### \*NEW\* ### Introducing WayFindersU A new student and graduate retention program was [announced from RoleCall](https://www.rolecall.pro/blog/wayfindersu-announcement?hsLang=en) that helps communities turn students into long-term residents and workforce contributors. By connecting students with local employers, mentors, career opportunities, and community networks before and after graduation, [WayFindersU](https://www.rolecall.pro/wayfinders-u?hsLang=en) helps regions strengthen their talent pipeline, reduce brain drain, and drive long-term economic growth. [Improve Your Talent Retention](https://www.rolecall.pro/wayfinders-u?hsLang=en) ![ROLECALL-196](https://www.rolecall.pro/hs-fs/hubfs/ROLECALL-196.jpg?height=2000&name=ROLECALL-196.jpg) ## Building the new wave of people-centered economic development. *June 15-17, 2027  |  Champaign-Urbana, Illinois* The RoleCall Talent Attraction Summit is where an intimate group of talent attraction professionals come together to share what's actually working, challenge conventional wisdom, and build lasting connections with peers who get it.  [Join the Movement](https://www.rolecall.pro/summit?hsLang=en) ## Talent Attraction Chronicles ##### Most Recent Blog Articles ### [The RoleCall Difference: WayFindersU isn't another student program. It's a community talent-retention strategy. Aug 19, 2026](https://www.rolecall.pro/blog/the-rolecall-difference?hsLang=en) ### [Chambers Change Things Jul 30, 2026](https://www.rolecall.pro/blog/chambers-change-things?hsLang=en) ### [Semper Economic: How Veteran Pipelines Strengthen Local Economies Jul 23, 2026](https://www.rolecall.pro/blog/veteran-pipelines?hsLang=en) [View All Posts](https://www.rolecall.pro/blog?hsLang=en)   [![Full\_logo\_plus\_tagline](https://www.rolecall.pro/hs-fs/hubfs/RoleCall%20Logos/Full_logo_plus_tagline.png?width=250&height=89&name=Full_logo_plus_tagline.png "Full_logo_plus_tagline")](https://www.rolecall.pro?hsLang=en) RoleCall was founded to revolutionize talent attraction for communities. Our programs are trackable, measurable, personal — and completely customized.  **OUR NEWSLETTER** Receive the latest news and updates [Sign Up](https://www.rolecall.pro/?hsLang=en#newsletter) **WHERE TO NEXT?** - [ABOUT](https://www.rolecall.pro/about) - [SOLUTIONS](https://www.rolecall.pro/solutions) - [TALENT SUMMIT](https://www.rolecall.pro/summit) - [BLOG](https://www.rolecall.pro/blog) - [MEET THE TEAM](https://www.rolecall.pro/about#team) - [CAREERS](https://www.rolecall.pro/about#careers) - [Case Study Results](https://www.rolecall.pro/solutions/success/north-dakota) [Contact Us](https://www.rolecall.pro/contact?hsLang=en) [Follow us on Facebook](https://www.linkedin.com/company/rolecalldotpro/)