We help people and places find their perfect match.
RoleCall is a national talent attraction agency on a mission to make your community's talent attraction personal, authentic, and measurable.
Why invest in talent attraction?
Talent Attraction is an investment in a community's future. By focusing on making a region a place where people want to live — not just where they happen to work — communities can ensure long-term prosperity, a robust economy, and a vibrant culture.
An estimated 28 million people are going to move this year. We can strategize how to bring your community to the top of that list.
Source: Forbes Home
“Working with RoleCall has been a game changer for our talent attraction programming.”
Flint & Genesee Group
“RoleCall immediately understood what our community is about and gave us thoughtful and tactical solutions to integrate into our strategy that are unique to our area.”
Visit Champaign County, Champaign, IL
Turn your place marketing into measurable talent attraction.

We work with cities, states, CVBs, and EDOs across the country, which gives us a bird's eye view of what's actually working in talent attraction and what sets your community apart.
In North Dakota, we designed and launched a statewide talent attraction campaign, marketing strategy, lead nurturing systems, community leader training, and employer engagement. This program has had $4 million in economic impact and counting!
In Carlsbad, California, we added lead capture infrastructure to an already strong talent attraction website. The result was 250 qualified leads in four months and a 30% reduction in cost-per-engagement on social media.
We're people-focused and data-driven, helping you define the talent attraction success that matters most to your community and building the strategy to get there.
Capture Candidates. Connect Employers. Celebrate New Residents.
Building the new wave of people-centered economic development.
The RoleCall Talent Attraction Summit is where an intimate group of talent attraction professionals come together to share what's actually working, challenge conventional wisdom, and build lasting connections with peers who get it.
Sound like you? Join us in Buffalo June 15-17.
