We love this work.
We’re RoleCall.
One of our core company values is “effusive honesty,” so here’s the honest truth about us:
Winona and Tim met at the International Economic Development Council conference, where we presented on talent attraction strategy by day and karaoked “Glory Days” together by night —and we strive to maintain that same balance of professionalism and joie de vivre in everything we do. The growing RoleCall team reflects these values every day.
More real talk? We truly love this work. We love figuring out what exactly makes a community special. We nerd out about place marketing strategies. We can talk for hours about relocation trends and skills matching and the pros and cons of incentive programs for remote workers (yes, we are very fun at parties).
Winona Dimeo-Ediger
Co-Founder & Chief Creative Officer
Who: Winona has been a digital content creator for nearly a decade, writing about culture, travel, and politics for publications like National Geographic, Rolling Stone, and NPR. For the past few years, she’s been able to dig into her love of place marketing and talent attraction content as the editor-in-chief of Livability.com. She’s a lover of bookstores, vintage boots, dive bars, and bad jokes. The number of times she’s seen Celine Dion in concert may disturb you.
Why: Winona is obsessed with capturing the unique magic of a city and telling its story in a way that makes locals proud and prospective residents curious enough to take action.
Where: She lives in Nashville, Tennessee (and would love to take you to her favorite honky tonk).
Tim Carty
Co-Founder & Chief Strategy Officer
Who: Tim began his career in sales and marketing before discovering a passion for community advocacy and economic development. Through his work at the chamber and serving as the director of talent attraction for the Iowa City/Cedar Rapids area, Tim developed an innovative talent attraction strategy that formed the basis for RoleCall. He’s a husband, a dad, a baseball fan, a weirdly good limerick writer, and a whiskey enthusiast.
Why: Tim is constantly in awe of the people and organizations working in this space, especially in smaller cities. He is driven by the desire to help amplify their work and show their immense value to their communities and stakeholders.
Where: He lives in Iowa City, Iowa (and would love to take you to his favorite restaurant).
Brittney Stepanek
Vice President of Digital Marketing
Who: Brittney’s career was born from her interest in psychology and learning about how we think, behave and communicate applies to marketing. Brittney loves building relationships and getting to know people, their stories and what they live for. She embraces advice her mother told her at a young age: “Although you may be small, you can do big things.” Brittney loves her role as a mother and wife, but also as a daughter, sister, family member and friend. You can always count on Brittney to take time to celebrate and appreciate the wins in life!
Why: Brittney loves helping people, businesses and places connect through different marketing initiatives, while providing a memorable customer journey and experience.
Where: She lives in Cedar Rapids, Iowa (and would love to show you her favorite hidden gems).
Kate Wilson
Vice President of Client Success
Who: Kate has been in Client Success for over a decade and has worked in the tourism and talent attract space for around five years. Through her work in talent attraction and tourism, she found her passion for community advocacy. She is a wife, dog mom, lover of books, and lover of puns.
Why: Kate is excited to find herself in places she has never been! She wants to be part of the work that helps people find where they belong; where they can grow and be part of a community.
Where: She lives in North Liberty, Iowa (and would love to show you her favorite independent bookstores).
Alyssa Lakoduk
Vice President of Strategy & Community Onboarding
Who: Alyssa began her career in higher education and recruiting before making the switch to the chamber industry. During her time at the chamber, she developed a passion for helping individuals explore and learn more about the communities they choose to call home. Alyssa is a wife; a mom to a busy toddler and a very patient goldendoodle; a below average golfer; and an above average cheerleader.
Why: Alyssa loves the business of communities and placemaking. She is inspired by the sense of belonging people can feel when they are in the right place.
Where: She is lives in Fargo, North Dakota (and would love to show you her favorite coffee shop).
Derek Brady
Director of Sales
Who: Derek is thrilled to be returning to the economic development world and leading RoleCall’s effort to bring WayFinders to every chamber of commerce in America. Derek is a sometimes-proud Tennessee Vols fan, an always proud husband, and the kind of dad who records and edits 4K drone footage of his infant daughter’s first birthday party. He also has a preternatural ability to name the best craft brewery in any city in America — and we encourage you to test him on this.
Why: Derek loves nothing more than talking about cool places with the people who love them most. His passion for this industry shines through in every conversation.
Where: He lives in Gallatin, Tennessee (and would love to show you his favorite craft brewery, obviously).
Stephanie Verdinez
Marketing & Client Success Coordinator
Who: Stephanie launched her professional journey in the economic development and chamber industry. Her chamber & EDO experience includes developing and executing various business support programs and workforce initiatives. In her free time, you can find Stephanie enjoying the outdoors, being active (don’t get her started on pickleball), or cozying up on the couch watching whatever series she’s on.
Why: In her previous role, she quickly realized that her passion is being a community champion, not just for her own community, but for others as well. She finds her favorite part of this work is learning why people love to call their community home.
Where: She lives in Cedar Rapids, Iowa (and would love to show you her favorite ice cream spot).
Interested in joining the RoleCall team?
We’re a small but mighty team, and we’re always looking for passionate, curious people to join us as we grow. Here are a few things that might make you a good fit for Team RC:
You want to be part of the new wave of people-centered economic development.
You love building community.
You care deeply about helping people connect with their cities (and vice versa).
You’re creative, self-motivated, and not afraid to innovate.
You approach your work with an open heart and mind.
Our core company values — Joy. Humor. Curiosity. Enthusiasm. Effusive Honesty. — resonate with you.
Are we speaking your language? Even if we don’t have an immediate opening, we’d love to meet you. Shoot us a message and introduce yourself: hello@rolecall.pro