We love
this work.
Meet RoleCall
Meet RoleCall
One of our core company values is “effusive honesty,” so here’s the honest truth about us:
Winona and Tim met at the International Economic Development Council conference, where they presented on talent attraction strategy by day and karaoked “Glory Days” together by night. To this day, the team strives to maintain that same balance of professionalism and joie de vivre in everything.
More real talk? We truly love this work. We love figuring out what exactly makes a community special. We nerd out about place marketing strategies. We can talk for hours about relocation trends and skills matching and the pros and cons of incentive programs for remote workers (yes, we are very fun at parties).
Our Values: Joy. Humor. Curiosity. Enthusiasm. Effusive Honesty.
Our Values: Joy. Humor. Curiosity. Enthusiasm. Effusive Honesty.
Interested in joining our team?
We’re a small but mighty team, and we’re always looking for passionate, curious people to join us as we grow. Here are a few things that might make you a good fit for Team RC:
You want to be part of the new wave of people-centered economic development.
You love building community.
You care deeply about helping people connect with their cities (and vice versa).
You’re creative, self-motivated, and not afraid to innovate.
You approach your work with an open heart and mind.
Our core company values — Joy. Humor. Curiosity. Enthusiasm.
Effusive Honesty. — resonate with you.
Are we speaking your language? Even if we don’t have an immediate opening, we’d love to meet you. Shoot us a message and introduce yourself: hello@rolecall.pro
Open Positions
While we currently do not have any open positions, we're always excited to connect with talented individuals who share our passion—stay tuned for future opportunities!
Team RoleCall
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Co-Founder & CEOWho: Tim began his career in sales and marketing before discovering a passion for community advocacy and economic development. Through his work at the chamber and serving as the director of talent attraction for the Iowa City/Cedar Rapids area, Tim developed an innovative talent attraction strategy that formed the basis for RoleCall. He’s a husband, a dad, a baseball fan, a weirdly good limerick writer, and a whiskey enthusiast.
Why: Tim is constantly in awe of the people and organizations working in this space, especially in smaller cities. He is driven by the desire to help amplify their work and show their immense value to their communities and stakeholders.
Where: He lives in Iowa City, Iowa (and would love to take you to his favorite restaurant).
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Co-Founder & Advisor
Who: Winona has been a digital content creator for nearly a decade, writing about culture, travel, and politics for publications like National Geographic, Rolling Stone, and NPR. For the past few years, she’s been able to dig into her love of place marketing and talent attraction content as the editor-in-chief of Livability.com. She’s a lover of bookstores, vintage boots, dive bars, and bad jokes. The number of times she’s seen Celine Dion in concert may disturb you.
Why: Winona is obsessed with capturing the unique magic of a city and telling its story in a way that makes locals proud and prospective residents curious enough to take action.
Where: She lives in Nashville, Tennessee (and would love to take you to her favorite honky tonk).
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Vice President of Client Solutions
Who: Brittney’s career was born from her interest in psychology and learning about how we think, behave and communicate applies to marketing. Brittney loves building relationships and getting to know people, their stories and what they live for. She embraces advice her mother told her at a young age: “Although you may be small, you can do big things.” Brittney loves her role as a mother and wife, but also as a daughter, sister, family member and friend. You can always count on Brittney to take time to celebrate and appreciate the wins in life!
Why: Brittney loves helping people, businesses and places connect through different marketing initiatives, while providing a memorable customer journey and experience.
Where: She lives in Cedar Rapids, Iowa (and would love to show you her favorite hidden gems).
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Chief Project Officer
Who: Kate has been in Client Success for over a decade and has worked in the tourism and talent attract space for around five years. Through her work in talent attraction and tourism, she found her passion for community advocacy. She is a wife, dog mom, lover of books, and lover of puns.
Why: Kate is excited to find herself in places she has never been! She wants to be part of the work that helps people find where they belong; where they can grow and be part of a community.
Where: She lives in North Liberty, Iowa (and would love to show you her favorite independent bookstores).
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Vice President of Strategy & Community Onboarding
Who: Alyssa began her career in higher education and recruiting before making the switch to the chamber industry. During her time at the chamber, she developed a passion for helping individuals explore and learn more about the communities they choose to call home. Alyssa is a wife; a mom to a busy toddler and a very patient goldendoodle; a below average golfer; and an above average cheerleader.
Why: Alyssa loves the business of communities and placemaking. She is inspired by the sense of belonging people can feel when they are in the right place.
Where: She lives in Fargo, North Dakota (and would love to show you her favorite coffee shop).
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Marketing & Client Success Coordinator
Who: Stephanie launched her professional journey in the economic development and chamber industry. Her chamber & EDO experience includes developing and executing various business support programs and workforce initiatives. In her free time, you can find Stephanie enjoying the outdoors, being active (don’t get her started on pickleball), or cozying up on the couch watching whatever series she’s on.
Why: In her previous role, she quickly realized that her passion is being a community champion, not just for her own community, but for others as well. She finds her favorite part of this work is learning why people love to call their community home.
Where: She lives in Cedar Rapids, Iowa (and would love to show you her favorite ice cream spot).
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Chief Strategy Officer
Who: Monica got her start as a nonprofit fundraiser and followed a wandering path towards economic development, as she couldn’t shake her deep love for places and building community. Prior to joining RoleCall, Monica sharpened her skills in economic development research, marketing, and design at Fourth Economy and Development Counsellors International.
Why: Monica is energized by creating a space where people freely share perspectives on their hometowns and translating that to newcomers looking for a sense of belonging.
Where: She lives in Cleveland, Ohio (and would love to take you on a hike to her favorite picnic spot with a view).
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Client Solutions Coordinator
Who: Ian has a strong professional background in operations and has been fortunate to have a career that has branched out from there. He is an avid sports fan and player, cave in for K-Dating/Cooking Shows, and loves any trip involving a body of water. He has a very needy Siamese cat who is the best pet companion ever. His current interests include building on his experience as a Pizzaiolo, learning Tagalog (language of the Philippines), and practicing to break 80 in a round of golf.
Why: Ian is most excited about the industry and the impact RoleCall can make in the world of talent attraction. He is hoping his work can help make a practical difference for clients using our services.
Where: He lives in Portland, Maine
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Director of Sales
Who: Derek is thrilled to be returning to the economic development world and leading RoleCall’s effort to bring WayFinders to every chamber of commerce in America. Derek is a sometimes-proud Tennessee Vols fan, an always proud husband, and the kind of dad who records and edits 4K drone footage of his infant daughter’s first birthday party. He also has a preternatural ability to name the best craft brewery in any city in America — and we encourage you to test him on this.
Why: Derek loves nothing more than talking about cool places with the people who love them most. His passion for this industry shines through in every conversation.
Where: He lives in Gallatin, Tennessee (and would love to show you his favorite craft brewery, obviously).
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Marketing & Design Coordinator
Who: Rose is a former Division I basketball player who has found a passion for creatively telling other people’s stories. She graduated from Marquette University this past May with a bachelor’s degree in Digital Media and a master’s degree in Digital Communication Strategies. She is an ambitious, hardworking, easy going and eager to learn from those around her. In her free time, you can find her spending time with family and friends, enjoying something outdoorsy with her boyfriend or doing something creative with graphic design.
Why: Rose is most excited to make an impact on the marketing tactics of our clients and of RoleCall to help us maximize content to attract the right people.
Where: She lives in Iowa City, Iowa